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| Frequently
Asked Questions - Web Design - META Tags |
META/HTML
Tags & Website Promotion
 What
is a META/HTML tag?
What
do these tags do for me?
What
META/HTML tags can I use?
How
can I submit my domain to search engines?
Can
I have META tags created for me if I don't know how?
Where
can I learn more about META/HTML Tags?
Why
is manual submission better than an automatic one?
Any
tips on making the submission more effective?
META/HTML
Tags & Website Promotion
What
is a META/HTML tag?
META/HTML tags provide
Web search engines with a basic description of the content of
your Website, which it will catalog.
What
do these tags do for me?
Having your META/HTML
tags properly set up and your domain submitted to many search
engines MAY increase your website's chance of being listed higher
in search engines. Sites with META/HTML tags almost always rank
higher than those without.
What
META/HTML tags can I use?
There are several meta
tags, but the most important for search engine indexing are
the description and keywords tags. The description tag returns
a description of the page in place of the summary the search
engine would ordinarily create. The keywords tag provides keywords
for the search engine to associate with your page.
One other meta tag worth mentioning is the robots tag. This
lets you specify that a particular page should NOT be indexed
by a search engine. To keep spiders out, simply add this text
between your header tags on each page you don't want indexed.
Important! Only enter words
in your META tags that are appropriate for your Website. Including
misleading words may increase the traffic to your site, but
it will also increase the number of angry e-mails you will receive.
It may also get you blacklisted from some of the search engines.
How
can I submit my domain to search engines?
You can manually go
to every search engine site and look for "submit site"
or "add url" link to go through the process once with
every engine. We have links to the most popular search engines
on our search
engines page in the design section. Or you can use
programs that submit sites for you automatically. Try it at
http://www.paidlockpro.com/sesubmit/.
It adds your site to 52 search engines. You can also type "submit
site" in any search engine, and browse the list of sites
that offer this service.
Can
I have META tags created for me if I don't know how?
Definitely. There are
many sites that would do that for you when you enter the information
about your site into the form they provide. Check out http://www.scrubtheweb.com/abs/builder.html,
or type "meta tag generator" in any search engine,
and you can look through the list of sites that offer this service.
Most of them offer it for free.
Where
can I learn more about META/HTML Tags & Website Promotion?
For more in-depth information
about META/HTML tags and how to promote your Website, check
out http://www.builder.com/Authoring/Metadata/.
Why
is manual submission better than an automatic one?
It is important to
note that many of the larger search engines and directories
do not allow for automatic submissions. Increasingly search
engines are becoming more sophisticated and can tell between
submissions done with automated software and those done manually.
In many cases automatic submissions are given a lower priority
resulting in delays or links not being indexed because of backlogs.
Another concern is that some submission forms only allow for
as few as five keywords while others allow for several dozen.
Making manual submissions maximizes the opportunity to submit
more accurate information resulting in increased traffic. If
it is vital for your web site to succeed, then making manual
submissions is the best way to effectively contribute to your
success.
Any
tips on making the submission more effective?
Open
a file and have all the pertinent information in one place.
This includes several versions of the title, description and
keywords. This is necessary because submission forms allow for
different amounts of information.
Instead
of typing in the same information repeatedly, copy and paste
directly from your information file into the forms.
Another
way to submit information is to open the page in a browser and
then use the edit function to view the HTML in a basic text
editor like Notepad. Copy the information from the meta tags
and paste it into the submission forms. The URL can be copied
directly from the browser window. This is advised because the
link is useless if the URL is incorrect.
Keep accurate
records of all your submissions. Include the name of each search
engine and when you made your last submission. This comes in
handy when making updates, removing links or just trying to
find the engines where your site is listed.
Make sure
the page title, description, alt tags and meta tags all contain
the most important keywords needed for search engines to find
your site. Arrange these key words in order of importance so
that the most important words will be guaranteed of being accepted.
After you
submit once to a search engine, wait for several months before
resubmitting. Most of the search engines will list your site
if it meets their qualifications but some of them are notoriously
slow. Repeated submissions may move your listing down in the
order of sites to be indexed or deleted altogether because it
is considered to be spam.
To discover
which keywords are being used to find your site, put a tracker
on each page. Update the meta tags and content of the pages
every few months to include the unique words used to find your
site. Resubmit to those search engines like Google or Alta Vista
that read the information on the web page.
To increase
the visibility, submit every page of your site to the search
engines. Each page can be given a slightly different title and
different meta tags, but also keep in mind most search engines
will blacklist you for doing that, so be careful.
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